There is a name in watchmaking that has been around since 1918, but has remained an enigmatic brand to this very day, Mido. Taking its name from the Spanish phrase, “yo mido”, or “I measure”, this watch company has set about quietly perfecting their craft and making some very handsome timepieces. As a part of the Swatch Group, Mido is based in Le Loce, in the heart of the Swiss Jura mountains. What is new however, is the just released new face and movement that makes up their Multifort Chronometer collection. Known to watch aficionados as one of the longest running Swiss watch collections, the Multifort is now 84 years young.
To celebrate this milestone, Mido has changed things up once again and has moved on to a new movement for the watch, along with some other subtler changes. Firstly, the sturdy, satin-finished and polished round case, 42 mm in diameter, has been given the black PVD treatment, revealing an elegant black dial in a brand new design. This is to contrast with the beige Super-LumiNova®hands, which of course make reading that much easier on the wearer’s eyes. Looking towards the dial, the aperture at 3 o’clock indicates the day and date. The hour and minute hands are diamond-cut, satin-finished and triple faceted, with the seconds hands diamond-cut. They are all treated in beige Super-LumiNova® for easy readability at night. The high-end finishes can be admired through a domed sapphire crystal with a double-sided anti-reflective treatment.
The Multifort Chronometer is a first for this historic collection. It is the first model to be fitted with the Caliber 80 Si, a COSC-certified chronometer movement featuring a silicon balance-spring. Essential in luxury watchmaking, this component offers far greater long-term accuracy than a standard balance-spring and improved resistance to magnetic fields and impacts. This latest-generation calibre also gives it formidable autonomy, with up to 80 hours of power reserve. Decorated with blued screws and an oscillating weight adorned with Geneva Stripes and the Mido logo, this chronometer movement can be admired through the transparent case back.
The Multifort Chronometer is a casual-chic timepiece with a distinctly contemporary spirit, and is supplied with a rubber strap with fabric insert, a state-of-the-art material that is extremely comfortable to wear and perfect for any occasion. Two versions are available: black with beige stitching or beige with black stitching. These two straps are fitted with a stainless steel pin buckle with black PVD treatment. The Multifort Chronometer is water-resistant up to a pressure of 10 bars (100 m / 330 ft). Five other versions of this model are also available, in steel and rose gold PVD, with a steel or leather bracelet.
thesnobmag.com 
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