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Audemars Piguet- Millenary Quincy Jones

This past Tuesday, Jan. 27th, at an exclusive party at the SLS hotel in Los Angeles, Audemars Piguet announced their newest brand ambassador-Quincy Jones. The U.S. launch of the Millenary Quincy Jones Limited Edition timepiece was celebrated by invite-only guests and was hosted by none other than Francois-Henry Bennahmias, President & CEO of Audemars Piguet […]

Doth My Eyes Deceive Me?!

As you can see from the picture provided, some companies are still out of the loop when it comes to what passes as acceptable luxury, or branding for that matter. I simply cannot believe that the powers that be at Swarovski would even begin to think that this was a good idea, let alone act […]

Servicing the Plutocracy

I just finished reading two very different articles and their differing opinions as to where this new year will take the luxury sector. One article, in the Boston Globe, spoke of how luxury brands are retooling their wares to keep the “aspirational shoppers”(middle-class consumers with luxury tastes), shopping. The other article, by the Luxury Institute, […]

Longchamp- Kate Moss collection

Luxury brand Longchamp has teamed up with supermodel Kate Moss for the 2010 season. With a collection entitled “Kate Moss for Longchamp”, the accompanying video, which we so graciously provided, shows behind the scenes footage of the making of the advertising campaign. On January 27, at the Ritz in Paris, Kate and Longchamp, will host […]